NY PHILHARMONIC 2016 BIENNIAL

We launched this musical playground of an event with 'Let’s Play'.

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KID IN A KORNER

Design for Music Company

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“Da Kid” character design in collaboration with Lionbrush

Airbnb – NY Marathon

Host a runner. Meet the world.

As a sponsor of the New York Marathon Airbnb followed hosts from around the world who went to run. They found the open arms of other hosts across the city. Integrated campaign included Film, OOH, Social Content and a Mobile-First film (pictured right).

ABSOLUT GREYHOUND

Featuring Swedish House Mafia

We came up with this idea over gorgonzola truffle french fries at Extra Virgin in NYC. 3 things we loved about this project:

  • We created a world of robot dog racing and holograms. And nobody ever said no.
  • Worked with Frank Chevalier. France’s greatest costume design export.
  • The robot dogs atop the bus shelters were actually stolen. Theft is a great form of flattery.
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NBA 2K15

#YourTimeHasCome

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36 projects in 6 months … here’s what we loved:

  • Created a socially led campaign that trended week after week for half a year. (Thanks to great, socially savvy, smart clients).
  • Designed the game cover and wrote the opening game sequence.
  • One happy SO & SO directed all the films. One of them was shot in a haunted hotel conference room in Oklahoma, because that’s how some weekends are.

NEW YORK PHILHARMONIC

Leap In / Let's Play

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We met Alan Gilbert, and the rest is history.

  • We create cover art every year for one of the most prestigious orchestras.
  • We launched the NY PHIL BIENNIAL, the first event of its kind.
  • We’ve collaborated with some great photographers and set designers who also didn’t know a trumpet from a cornet when we started.
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WEMO

WeMo That.

3 things we loved about WeMo:

  • Great clients building a new brand.
  • Made people say “Aaah” in category no one cares about. Switches aren’t sexy.
  • Made a new verb for the world. So many of the others have actually been done.

TURKISH AIRLINES

Widen Your World.

We relaunched an airline. 3 things we loved about this project:

  • The TV commercial was crowned YouTube Ad Of The Decade.
  • Winning the pitch and going straight into production.
  • Seeing the work every time we go to the airport.
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ABSOLUT BLANK

It all starts with an ABSOLUT Blank.

So much to love about this one, but here are three things:

  • This was a blank canvas. We got to showcase 20-something new artists that we admired.
  • We were able to watch these great artists make amazing things. Two weeks in Portugal made us all firm friends.
  • Two of the resulting works (ABSOLUT WAGNER and ABSOLUT KINSEY) have been adapted into bottles in the ABSOLUT product portfolio.
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ABSOLUT KINSEY

ABSOLUT WAGNER

ALL DAY I DREAM

3 things we loved about this one:

  • Created a dreamy identity inspired by music we love.
  • Directed the music video while on vacation from our day jobs.
  • Worked with the crazy talented choreographer, Tamara Levinson Campos.
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ABSOLUT NY-Z

Featuring Jay-Z

This one is easy to love:

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  • Jay-Z
  • Vodka. What else do you need?

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COCA COLA

Crave / Happiness Factory

3 things that made us the happiest:

  • Launched a new tagline for the world’s biggest brand.
  • Remembered there’s nothing better than Coke and ice.
  • Rolling around in happiness makes for happiness

COKE ZERO

Zero Academy Films

3 favorite things:

  • Researching the craziest way people make a living.
  • Telling great stories.
  • Hearing Aaron Fotheringham say “I feel a flip coming on” from his wheelchair.

BMW

Bi-Xenon Headlights

3 things we loved about this project:
  • Rented a BMW and shot this one night. Showed the client for the first time in a cinema, lights and all.
  • Made a case study video because back then they were cool.
  • Doubled up as catering on set.

THIRTY DAYS NY

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If we had to pick 3 of our favorite things after 30 days, here’s what they’d be:

  • It was a physical space to hang out in NYC. Occasionally we worked from there too.
  • We generated content daily.
  • There was frequently an open bar at the space.

ABSOLUT I’M HERE

Making a film is always an amazing experience. Here’s some of the highlights:

  • Premiering at the Sundance Film Festival.
  • Making branded content before anyone was calling it content.
  • Never have to jones for Spike Jonze again.

NIKE

Nike Dance / Nike Lab / Hoops

Here’s some highlights of working on this great brand:

  • Helped create a whole new apparel category.
  • Seeing our street dancers signed as Nike athletes, featured in Madonna music videos, and in Hollywood blockbusters.
  • Pushing the limits of interactive.
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Believe (Interactive)

We were given access to a set that had been built for TV, and we turned it into an interactive experience. Here’s some of our favorite parts:
  • Always have to field the question “Did you really work on this?”
  • Working with New Deal Studios.
  • Shooting assets in conference rooms and all-night rotoscoping parties.

LEGO

Ninjago - Masters of Spinjitzu

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3 things we loved about working with LEGO:

  • Named the product.
  • Developed product platform, storyline, gaming platform.
  • Did it all in a room filled with LEGO so it never felt like work.
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HONDA

Let it shine.

3 things we loved about this:

  • Saying the light patterns needed to be done for real and never relenting.
  • Doing it for real in the desert in South Africa.
  • Always having to convince people we did it for real.

ABSOLUT PRINT

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Things we loved about the years of print done for ABSOLUT? David LaChapelle, Ellen von Unworth, Danny Clinch, Sacha Waldman, Eric Almas, Aesthetic Apparatus, Kinsey, Jeremy Fish, Mario Wagner … we could keep going …
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